SEO Frequently Asked Questions (FAQ)
1. Question: What Is SEO?
Answer: Search Engine Optimization (SEO) is often considered the more
technical part of Web marketing. This is true because SEO does help in the
promotion of sites and at the same time it requires some technical knowledge
– at least familiarity with basic HTML. SEO is sometimes also called SEO
copyrighting because most of the techniques that are used to promote sites
in search engines deal with text. Generally, SEO can be defined as the
activity of optimizing Web pages or whole sites in order to make them more
search engine-friendly, thus getting higher positions in search results.
2. Question: How Search Engines Work?
Answer: The first basic truth you need to learn about SEO is that
search engines are not humans. While this might be obvious for everybody,
the differences between how humans and search engines view web pages aren't.
Unlike humans, search engines are text-driven. Although technology advances
rapidly, search engines are far from intelligent creatures that can feel the
beauty of a cool design or enjoy the sounds and movement in movies. Instead,
search engines crawl the Web, looking at particular site items (mainly text)
to get an idea what a site is about. This brief explanation is not the most
precise because as we will see next, search engines perform several
activities in order to deliver search results – crawling, indexing,
processing, calculating relevancy, and retrieving.
3. Questing: Why doesn't my Web site rank very well in the search
engines?
Answer: Having your website rank high in the search engines is a science and the rules for search engine optimization (SEO) are always changing. Here are some reasons why you may be having poor ranking:
- Incorrect usage of the TITLE tag or no TITLE tag content.
- Too many occurrences of the same word in a page (spamming).
- Missing H1 and H2 heading tag content.
- Missing ALT tag content in your graphic links.
- No meaningful content in the first 250 characters on each page.
- Less than 200 words per page.
- Very few pages on your website.
- No links from other websites to your website (link popularity).
Also, you should always submit your site to any search directories manually.
Please do not use automated submission services.
4. Question: How long does it take for SEO results to kick in?
Answer: The amount of time required to see results of search engine
optimization work can range anywhere from 40-60 days for existing sites in local
or niche markets.
5. Question: What is my site ranking dependent on?
Answer: Site ranking tends to be "cumulative" and is dependent on the
following factors:
- The specific keyword phrases (search terms) that have been targeted
- The overall competitiveness of your industry - how many players are there
- Whether you are targeting a regional, national, or international market
- How well ranking is monitored and the site tweaked over time for SEO
improvement
- The progress of your reciprocal linking campaign number of competitor
sites achieving new ranking themselves.
6. Question: Does every page of my website really need to be optimized?
Answer: In a word - yes. Every page of a website can be a potential entry point for visitors. You can't predict which page or pages will be ranked the best for specific keywords. As such, each page must be individually optimized to for optimal ranking. Collectively, all pages of your website reinforce the common "theme" of the site, which also can help boost ranking. Don't assume that your home page is the most important page on your site.
7. Question: Why Do I Need SEO Services?
Answer:
• 90% of users find new sites through search
engines.
• 80% of search engine users don't browse the
results deeper than first two pages.
• 75% of online purchases and orders are made on
websites found through search engines.
• 80% of Internet users browse search engines every
day.
• 95% of users consider sites found through search
engines being the leaders in their market field.
• Search engine browsing is the most popular kind
of Internet activity along with email usage.
Contact us today to discuss your project and obtain a free
estimate.
